As nature and the environment are intrinsic values to Riffa Views Signature Estates, sponsoring the Bahrain International Garden Show (BIGS) was a logical choice.
Since the initial sponsorship in 2007 Riffa Views and the BIGS Committee have worked closely together to develop the show.
The introduction of leading names, such as Gardening expert and BBC TV Presenter, Chris Beardshaw; the launch of satellite activities, such as the Eden Challenge; the marked appreciation and support for local culture, through the showcase of local Arts and Crafts in 2008 and the Farmers Market in 2009, are just some of the things that worked towards putting BIGS on the gardening show map.
Three years ago Riffa Views made a commitment to work with the BIGS committee to take the show to the next level, for it to be on par with other international shows. Now, three years on, the hard work has paid off and BIGS is on the exhibition calendar as the ‘must see’ Middle East gardening event for experts, exhibitors and enthusiasts alike.
Bahrain RFC celebrated its return to the pinnacle of Arabian Gulf Rugby this week by thanking Senior Rugby Squad sponsors RIFFA VIEWS for their tremendous assistance in driving the Bahrain International Rugby Team forward over the past two seasons.
RIFFA VIEWS’ support was, from the start, not a purely financial one but more the establishment of a partnership that has allowed the Club to adopt a greater professional attitude, impacting positively on the performance of all of the playing squads.
As an immediate result of the partnership, the Bahrain RFC re-established its identity by returning to the national colours of Red & White across all of its various age group teams, leading to an outstanding improvement in the teams’ image and spirit.
RIFFA VIEWS’ financial support has been put to significant use on the rugby field, although not in a manner that many would have expected. After consultation with Club ‘stalwarts’, it was decided that the quality and, just as importantly, the average age of the playing squads needed to be improved. As a result, the Bahrain RFC conducted a search to bring three full time rugby playing coaches from the UK to fill key gaps in the senior team, whilst at the same time providing a quality of coaching to the junior players of an internationally expected level.
As a direct result, the playing squad has reduced its average age by almost 9 years, it has lifted the Arabian Gulf Cup for the first time in ten years and it is now placed in the top half of the AGRFU league for the first time since 2001. On a junior front, the Mini Rugby Program has seen several of its age groups go through the year undefeated and the Program is now entirely coached by internationally qualified coaches.
The knock on effect of the rugby teams’ successes and improvement has been a simultaneous lifting of quality in the other sports enjoyed by the 1,000 plus adults and juniors who actively participate within the Bahrain RFC’s sporting programs.. Bahrain RFC has become a centre of sporting excellence not just on the rugby field but also for football, netball, cricket and swimming.
This is perhaps where the true value of the RIFFA VIEWS sponsorship lies – allowing Bahrain RFC to regain its identity and spirit. As a result of this transformation, and the organizational changes undertaken by the Club, it is now once again well positioned to further its sporting ambitions across the multitude of sports in which it competes as part of putting Bahrain firmly on the sporting map.
Riffa Views announced today that it has signed a partnership agreement with Layetana, an accomplished European development company, which will provide extra senior management resource as the project moves into its final stages. Layetana, who bring a considerable level of international expertise and experience, will support the efficient completion of the project , which will include the handover of over 1,000 villas.
Richard Browning, Chief Executive Officer of Riffa Views, said “During 2008, the project suffered delays as a result of the shortage of building materials which was experienced by the entire construction sector throughout Bahrain. However, we worked hard to manage the situation and we have subsequently seen important milestones being achieved such as the opening of the International School and the soft opening of the golf course. We are now beginning the main handover phase of the villas. This is a very important stage, as the project becomes real for many people, and we believe that the addition of Layetana to the management team will improve the experience for our homeowners over the months ahead, and is a further demonstration of our steadfast commitment to build and deliver a world-class project for Bahrain.”
The partnership with Layetana will also ensure continuity and consistency at Riffa Views as Richard Browning approaches the end of his involvement with the project. “I have now substantially reached the completion of my agreement with Riffa Views, which has been one of the most satisfying experiences in my career to date, and I am very happy that my exit in due course will be a seamless one for the homeowners. The Layetana team who are joining the Riffa Views management group have precisely the right set of skills and experience to ensure that the delivery of the project meets the homeowners’ expectations in every sense.”
Since its launch, Riffa Views has developed a reputation for quality that is unmatched within Bahrain. This is as a result of the very thorough planning that has gone into the project and the rigid commitment to the high standards of build and finish specified at the outset for this exceptional lifestyle real estate development.
Riffa Views has always been committed to offering a mature and complete lifestyle within a sustainable development. The Layetana team’s expertise will facilitate the achievement of this commitment as planned. The construction of Riffa Views is continuing to progress at a fast pace, with the clubhouse and the country club nearing completion.
Alfredo Laffitte, Managing Director of Layetana, stated “With completed developments in Europe, we have a strong track record of efficient and reliable delivery of large real estate projects. Based on our research and knowledge of the Middle East, we are very pleased to be joining what we believe is a standout project in the Gulf Region, and are looking forward to working with the Riffa Views team as we deliver the vision, and turn it into homeowners’ lifestyles.”