Riffa Views TV – Episode 21 – Beyond Corporate Advertising
7 April 2009
Advertising, marketing and public relations cannot be effective without a clear plan and commitment to the long term. And striking the right balance between them is a delicate exercise too.
Riffa Views has committed to judicious innovative advertising and a lot more PR than similar sized entities. Richard Browning, the Riffa Views CEO, discusses these issues and reveals the reasons behind their various public relations and marketing efforts in this episode of Riffa Views TV.
