Riffa Views brand goes global

Riffa Views has yet again taken its brand to the global stage by supporting Bahraini travel enthusiast Ali Mushaima on his Friendship Arabia Bahrain to Britain Tour 2008.

The Riffa Views brand is in a prominent position on the LR3 4X4 Land Rover that Mushaima will drive through 12 countries; Saudi Arabia, Jordan, Syria, Turkey, Greece, Macedonia, Italy, Switzerland, France, Ireland, Scotland, and Britain where he will celebrate the end of his journey.

When the Bahrain-based team reached the third leg of their tour, they were quite surprised to bump into the CEO of one of the expedition’s major sponsors.

Richard Browning, Chief Executive Officer of Riffa Views, was viewing the final preparations to the handover procedure of the new Colin Montgomerie Course at the Papillon Golf Club in Belek which is due to open on September 1st.

Commenting on the co-incidental meeting, Ali Mushaimea said “We were pleased and excited to meet up with Mr. Browning who was kind enough to make time to meet the expedition team. He also spoke about the importance of this trip to promote Bahrain which was very encouraging.”

Mushaima founded Arab World Tours in 1994, both to promote the region through the publication of travel books as well to bridge the “knowledge gap” between the Middle East and countries beyond. The Friendship Tour, which aims to spread messages of friendship across regions of the world, is his second such tour following the successful Dilmun to Dublin Tour in 2004.

Richard Browning commented: “We have a strong belief that a well-established and stable brand – not only locally, but regionally and internationally, is an essential factor of the success in any project. Moreover, Riffa Views has always been supportive to activities and events that indicate noble objectives towards Bahrain. This voyage will spread a global awareness about Bahrain’s history, culture and rich heritage.”

Riffa Views Partners with TradeArabia.com

Riffa Views signed a partnership agreement with TradeArabia.com, enabling the high profile project to completely brand the Property & Real Estate Channel Pages with their corporate colours, logo, and banner advertising. Encouraged by the increasing number of daily unique visitors to TradeArabia.com -over 19,000 hits- Riffa Views will also appear on the Portal’s Home Page. In addition, a special stories section will be available for the placement of any news and project information exclusive to Riffa Views.

Richard Browning, CEO of Riffa Views states “This agreement is in line with our continuous effort to establish innovative and interactive communication channels that keep us in contact with our buyers and the local, regional and international markets. We are further expanding our reach by providing media alternatives to satisfy the consumers’ need for real-time information.”

In the TradeArabia home page, Riffa Views presents a generic overview of the project and directs visitors to Riffa Views International School, the Riffa Views website, Riffa Views TV, The Royal Golf Club, Riffa Views co-brand partners, and even a link to the Riffa Views photo library. The Property & Real Estate Channel will be more focused on the specifics of Riffa Views real estate and provides links and information on the three signature estates and community amenities such as the Country Club, the Mosques and Tennis facility.

Rana Lababidi, Online Media Manager of Al Hilal Group – www.TradeArabia.com, adds: “Partnering with Riffa Views is an important occasion for us, and we are proud to be associated with this prestigious development.  It is an honour to have such an esteemed company as a sponsor on our portal, and we hope this partnership will be a long-term and fruitful one.”

TradeArabia has become synonymous with Al Hilal Group, with the portal representing an all-encompassing repository of the Group’s editorial knowledge across 22 market-sectors going back to the year 2000.

TradeArabia is all about business and trade information, allowing individuals the opportunity to research and obtain the latest news and information across every market sector. In addition, the portal has extensive directory listings of company contact details, enabling anyone with a serious interest in the Middle East to interactively search for detailed information.

Click on www.tradearabia.com to view the new look Riffa-Views-branded TradeArabia website.

Riffa Views continues its commitment to BIPEX

Becomes Premium Partner for 2008

Riffa Views has agreed to be the Premium Partner enhancing its Platinum Sponsorship commitment to the Kingdom’s premier international property exhibition, the Bahrain International Property Exhibition 2008 (BIPEX 2008), for the 4th successive year.

The signing ceremony was attended by Mr. Majeed Al Ghassab, BSE President, Mr. Jameel Al Alawi, BSE Director of conferences, Mr. Rizwan Mumtaz, Chairman of BIPEX Publicity Committee, Mr. Richard Browning CEO of Riffa Views and Miss Karla Solano, PR & Events Manager.

The three-day event, which commences on October 23rd 2008 at the Bahrain International Exhibition Center, is being organized for the fifth consecutive year by the Bahrain Society of Engineers (BSE). The high profile exhibition is held under the patronage of H.E. Shaikh Khalid bin Abdulla Al Khalifa, the Minister of the Prime Minister’s Court. BSE recently announced that 75% of the total exhibition area has already been sold.

BSE President Mr. Al-Ghassab, stated “Last year, BIPEX recorded over 12,000 visitors and the quality of the exhibition exceeded everyone’s expectations. This showcase of our local real estate products depends not only on the event organizers, who provide a fantastic platform, but on the exhibitors themselves. We therefore call on all developers to join us in showing the Visitors to the Kingdom, our potential investors, that what we have to offer is world class”. The stature of BIPEX is un-rivaled in Bahrain due to the continued involvement of BSE, a highly reputable professional and a non-profit body” Mr. Al -Ghassab

Mr. Richard Browning, CEO of Riffa Views commented, “Bahrain has been proactively working towards diversifying its economic resources. It is well known that landmark developments significantly impact the economy of the Kingdom. Real Estate and infrastructure developments have been a major contributor to Bahrain’s growth and BIPEX has become a well established platform to showcase the strength of our industry.”

“It is our commitment to support events which enhance Bahrain’s growing reputation as an international financial hub, and BIPEX plays an instrumental role in positioning the country as a regional potential investment opportunity in Real Estate.”

“The exhibition has been an extremely useful vehicle in our marketing strategy and has assisted us in exceeding our sales targets. The current increase in construction costs clearly indicates that investment in property in Bahrain now will show significant returns over the next few years” added the Riffa Views Chief Executive Officer.

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